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1
Place your QR codes where customers will see them

The single biggest driver of review conversion is placement. A QR code customers don't see doesn't exist. Put it at eye level, at the moment they feel satisfaction — end of a meal, after a job, at checkout.

🍽️
Restaurants and cafés
One card per table, propped up or laminated flat. Also at the counter for takeaway. The best moment to ask is when the plate is cleared — they're satisfied and still present.
🔧
Tradies and service
Hand a card when you collect payment or sign off a job. That's the peak of satisfaction — job done, problem solved. Also add the review link to your invoice email template (see below).
💇
Salons and beauty
One QR per station or chair. Best moment is when the client is admiring the result in the mirror — before they leave. Staff can mention it naturally: "Feel free to scan and leave us a review."
🏢
Retail and other
At the counter near the payment terminal. Also on your receipts if they're printed. A tent card next to the till works well — customers have a moment to scan while the card processes.
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Add a review link to your invoice emails

Add your review link to every invoice you send — customers tap it and land straight on your Google review page. Works with any invoicing tool.

Your review link

Copy your link and paste it directly into the message/notes field of any invoice tool — no coding needed.

Suggested message to include in your invoice email:

Paste this text into your invoice message field: Thanks for your business! If you're happy with the work, a Google review means the world to us — it only takes 30 seconds: [your link loads here]

Step-by-step for your invoicing tool:

  1. In Xero, go to Settings → Email templates
  2. Click on Invoice template
  3. In the message body, scroll to the end and add a new line
  4. Type: "If you're happy with our work, a quick Google review means the world to us:"
  5. Paste your review link on the next line
  6. Click Save

⚠️ Xero does not support HTML buttons — plain text URL only. The link will be clickable in most email clients.

  1. In MYOB, go to Setup → Customise forms → Invoices
  2. Select your invoice form → click Customise
  3. In the notes/message field at the bottom of the invoice, add your message and review link
  4. Alternatively: go to Setup → Email defaults → add the link to the email body
  5. Click OK to save

⚠️ MYOB email templates use plain text — the URL will appear as a clickable link automatically.

  1. In Tradify, go to Settings → Job settings → Invoice
  2. Find the Email message or Notes field
  3. Add your message and paste the review link at the end
  4. This will appear on every invoice email you send automatically
  5. Click Save settings

💡 Tradify tip: also add your review link to your job completion SMS — go to Settings → SMS templates. Tradies get the most reviews at job sign-off.

  1. Open Invoice2go → tap Settings (gear icon)
  2. Go to Invoice settings → Message to client
  3. Add your message and paste the review link
  4. Tap Save
  1. In Jobber, go to Settings → Notifications → Invoice email
  2. Click Edit template
  3. You can use either option:
    Plain text: paste your link directly in the message body
    HTML button: switch to the HTML tab above, copy the code, and paste it at the bottom of the template in Jobber's HTML editor
  4. Click Save changes

✅ Jobber supports styled HTML — the green Google review button will show exactly as previewed.

  1. In ServiceM8, go to Settings → Email templates
  2. Select your invoice template → click Edit HTML
  3. Scroll to the bottom of the template
  4. Switch to the HTML tab above, copy the full HTML code, and paste it before the closing </body> tag
  5. Click Save

✅ ServiceM8 supports full HTML — the styled button will appear in all customer emails.

For any invoicing tool not listed here:

  1. Find the email template or default message setting (usually under Settings or Templates)
  2. Add this at the end of your message: "If you're happy with our service, a quick Google review means the world to us: [paste your link]"
  3. Save the template — every invoice sent from that point will include your review link automatically

Need help with a specific tool? Email us at hello@reviewtail.io and we'll send you the exact steps.

For tools that support HTML email templates (Jobber, ServiceM8). Copy the code below and paste it into the HTML editor of your template.

Preview — what your customers see:

Thanks for choosing us. If you're happy with the work, a quick Google review means the world to us.

● Leave us a Google review →

Takes 30 seconds · Means everything to us

HTML code to copy:

Loading…
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How to maximise your review conversion rate
Ask verbally, then point to the QR
A personal mention doubles conversion. "We'd really appreciate a review — there's a QR on the table" is worth 10 silent cards. Train your team to mention it naturally.
Timing is everything
Ask at the peak moment — not on the way out, not before the bill. The best time is when the customer expresses satisfaction: "That was amazing." That's your cue.
Keep it fast
Your review page is already optimised for speed. One tap to Google. The moment a customer sees friction they abandon. Never direct them to search — always use your Reviewtail link.
Respond to every review
Businesses that respond to reviews get 12% more reviews on average. Customers see that you're engaged and it signals that leaving a review gets acknowledged. Growth plan includes AI-drafted replies.
4
Turning private complaints into loyal customers

A complaint resolved quickly creates a more loyal customer than one who never had a problem. Research shows customers whose complaints are resolved tell an average of 5 people about the good recovery — versus the 11 people they'd tell about the original problem.

Respond within 2 hours
Speed of response is the most important factor. Even "I've seen your feedback and I'm looking into it now" is better than silence. Check your inbox daily.
Never get defensive
Even if the customer is partly wrong, lead with acknowledgment. "I'm sorry your experience didn't meet your expectations" costs nothing and changes everything about how the conversation goes.
Offer a resolution
A discount, a replacement, or just a personal follow-up call. Customers who receive a genuine resolution often return and leave a positive review unprompted — closing the loop publicly.
5
Using feedback to improve your business

Your complaint inbox and review data is one of the most valuable business intelligence tools you have — if you read it with fresh eyes.

Look for patterns, not incidents
One complaint about slow service is noise. Three complaints from Table 7 on Friday nights is signal. Use the table-source filter in your inbox to spot patterns by location.
Share feedback with your team
Don't read feedback in isolation. A weekly 5-minute team huddle where you share one positive and one improvement theme builds a culture of quality without it feeling punitive.
Track your rating trend
Your dashboard shows month-on-month rating change. A rising rating means the changes you're making are working. A plateauing rating means there's an unresolved pattern somewhere.